WNBA, Fever winning the numbers game as popularity soars

Indiana and rookie Caitlin Clark are leading the WNBA in total home and away game attendance, but the spike in Fever popularity goes miles beyond ticket sales.

At 11-15, the Fever begin the post-Olympics break in third place in the Eastern Conference and seventh overall. Still, there's a lot to celebrate in Indianapolis, where 186,000 fans have attended Fever home games compared to 230,000 at their road games, according to the team.

Ticket sales, the team said, are up 264.6 percent, season tickets are sold out, and Clark's popularity has no doubt helped the Fever grow corporate partnerships by 225 percent. Jersey sales are up 1,193 percent from 2023.