TuSimple accelerates expansion into AIGC

Chinese autonomous driving startup TuSimple Holdings Inc is accelerating steps to make forays into the fast-growing artificial intelligence-generated content, or AIGC, segment, as the company aims to promote the commercial application of its generative AI technology in the animation and video game industry.

The company recently inked a partnership with Shanghai Three Body Animation Co Ltd to develop an animated feature film and video game based on The Three-Body Problem, a science fiction novel written by Chinese author Liu Cixin. As part of the partnership, TuSimple will apply its generative AI technology in the production process.

Lyu Cheng, president and CEO of TuSimple, said the company has set up a new business segment focusing on generative AI applications in animation and video games, after receiving unanimous approval from the company's board of directors.