ETHNIC VLOGGERS POPULARIZE HIGHS AND LOWS OF RURAL LIFE

Videos about herdsmen, nomads attract growing number of city followers

Uyinga has been sharing videos about the daily life of her family living on grassland in the Inner Mongolia autonomous region on social media for the past six years. Besides learning about herdsmen's daily routines such as grazing livestock and cooking traditional Mongolian food through the videos, viewers can observe the stunning scenery of the grassland while listening to the sound of the wind blowing.

"I don't have any scripts. I just record the herdsmen's normal life on the grassland in Xi Ujimchin Banner. And I think that's the reason why people like them," Uyinga, from the Mongolian ethnic group, said.

In her latest videos, her family is seen busily cutting grass in September that had started to turn yellow, and then storing it to feed livestock in the winter.