Nation's housing market sizzles on policy measures

Optimization measures rolled out by China's central government as well as major cities, along with large-scale promotional activities by real estate developers, have led to a better-than-expected housing market performance during the weeklong National Day holiday, industry experts said on Wednesday.

To seize market opportunities brought on by favorable policies, property developers are looking to strengthen their competitiveness by enhancing quality and branding instead of resorting to price wars, experts said.

Despite a conventional low season for home transactions, the just-concluded National Day holiday saw greater transaction volumes for new homes in several Chinese cities, according to Chen Wenjing, director of research at the China Index Academy.