Sonova to expand AI-powered hearing aids

Firm aims for more growth as penetration rate still low among Chinese users

To Arnd Kaldowski, CEO of Switzerland-based multinational hearing solutions provider Sonova, visiting China "at least three times a year" is important, quoting one of his former bosses to explain, "if you are not in China, you are not global".

During his latest five-day stay in China in early September, Kaldowski met Shanghai Mayor Gong Zheng to obtain a better understanding of the city's focus on the development of high-end rehabilitation medical devices and the local government's dedication of introducing more health and well-being solutions for the elderly population.

Sonova, the world's largest hearing aid company according to market consultancy Statista, is well-positioned to help achieve such goals.