S. Africa backs 35 firms for CIIE to tap major market

The South African government said on Tuesday it will fund 35 companies to take part in the upcoming China International Import Expo in Shanghai, aiming to showcase their products and services and capitalize on opportunities in the Chinese market.

Lerato Mataboge, deputy director-general of exports at South Africa's Department of Trade, Industry and Competition, said China's rising domestic consumption will offer more opportunities to South African products.

"The exhibition is aligned with our strategic objectives of advancing South African exports through assisting new and existing South African exporters to penetrate international markets. The CIIE 2024 is one of the leading import-themed fairs in China, and a key platform to profile our offerings to South Africa's largest trading partner and the second-largest economy in the world," she said.