Harbin winter tourism heats up ahead of games

Winter tourism in Harbin, capital of Northeast China's Heilongjiang province, has begun to heat up.

Since early October, searches and bookings for Harbin winter tourism products on various online travel, group-buying and social media platforms have been steadily increasing, more so than during the same period last year, according to a recent Harbin Daily report.

Data from major online services platform Meituan shows that searches for winter activities such as skiing, ice fishing, snow hiking, and aurora and rime viewing in areas around China have increased by 72 percent. Among them, Harbin has the highest search volume, with attractions such as Harbin Ice and Snow World, Harbin Ice Wonderland and the Yabuli Ski Resort dominating interest.