CIIE is unique and fantastic, says L'Oreal

French cosmetics company L'Oreal is one of the multinationals that has participated in the China International Import Expo for seven consecutive years since its inception in 2018.

In the eyes of Jean-Paul Agon, chairman of L'Oreal, the company's continued participation in the annual event highlights its steadfast commitment to the Chinese market.

"It's the only opportunity that we have once a year to show everything we do in China to the whole Chinese society. It's very important, very vital," Agon told China Daily in an exclusive interview on the sidelines of the 7th expo which runs through Nov 10. "Our consistent seven-year participation in CIIE shows our deep commitment to Chinese consumers, our long-term commitment to China, and our profound commitment to Sino-French relationship."