Temu gains popularity overseas

PDD's e-commerce arm attracts more consumers with low-price strategy

China's cross-border e-commerce platform Temu is taking the world by storm with its user base reaching 91 percent of Amazon's in August, recent statistics showed.

In a survey covering 84 countries and regions, over 60 percent of users in various areas showed a preference for Temu, particularly in Europe, where 28 countries' users expressed a preference for Temu compared with other e-commerce platforms, Japanese news outlet Nikkei said, citing data from analysis firm Sensor Tower.

The Chinese platform's user base may surpass that of Amazon by the end of the year, Nikkei said.