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China Daily / 2024-11 / 08 / Page015

Shiseido sitting pretty in country's beauty sector

By CHENG YU | China Daily | Updated: 2024-11-08 00:00
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Japanese cosmetics giant Shiseido Group has never wavered in its confidence and determination to invest in China, and will strengthen its long-term investment in the country, said a senior executive at the ongoing China International Import Expo.

Toshinobu Umetsu, president and CEO of Shiseido China, told China Daily that the country is now an important market for Shiseido because of its incredible vitality and resilience.

"We have never wavered in our confidence and determination to invest in China and will continue to strengthen our long-term investment in the country to provide all the support needed to drive further innovation, growth, and best practices," said Umetsu.

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