The magic of goods

ACGN merchandise has evolved into a vibrant subculture in China, offering fans a gateway to a dreamy world of escapism and connection.

For 18-year-old Dong Yanbing in Beijing, walking into a "goods store "feels like entering what she describes as a "romantic ideal world" — a space filled with magical powers and vibrant personalities that offer an escape from the mundane everyday life.

"Simply visiting these stores, even without buying anything, makes me happy. It's like stepping into my personal sanctuary, free from external distractions," she said.

The term "goods" refers to products related to anime, comics, games, and novels, collectively known as ACGN.These items typically include badges, figurines, acrylic standees, keychains, and other stationery accessories.