Innovative digital scenarios spur consumption

In a freshly released blue book on how the internet empowers digital consumption, the China Internet Network Information Center shows that the scale of online shopping users nationwide has exceeded 900 million. As of June 2024, the number of internet users in China was nearly 1.1 billion, with an internet access rate of 78 percent. The development of digital consumption continues to contribute to expanding domestic demand and promotes sustained consumption.

The development of digital consumption relies not only on the continuous progress of information technology but also on the ongoing innovation of consumption scenarios. One important reason for the popularity of livestreaming e-commerce and short video e-commerce, for example, is their focus on changes in consumer behavior, constantly adapting to new consumption scenarios, thereby powerfully driving potential consumption toward actual consumption.

For this reason, the market should play a leading role in innovating consumption scenarios. By utilizing market mechanisms to continuously interact between supply and demand, new consumption scenarios will keep emerging.