Home appliance makers localize for Brazilian market

Chinese home appliance makers are expanding their footprint in Brazil and increasing investments in localized operations covering research and development, production and marketing, so as to tap into the immense development opportunities in South America's largest market.

Midea Group, one of the world's largest producers of appliances and industrial robots, said it will continue to increase its investments in product innovation, brand building and localization in Brazil, one of its most important overseas markets.

The company, headquartered in Guangdong province, held a groundbreaking ceremony for its new 700-million-yuan ($98.3 million) factory in Pouso Alegre in the Brazilian state of Minas Gerais last year.