Chinese carmaker BYD revs up Brazil's enthusiasm for EVs

A 40-minute drive west of Rio de Janeiro's city center — past elevated highways — leads to the expansive Atlantic coastline of Barra da Tijuca, an upper middle-class neighborhood known for its stunning beaches.

Here, BYD opened its first dealership in Rio, marking a milestone for the city's electric vehicle market.

Marcus Vinicius, 47, is the director of BYD Itavema, located in the heart of Barra da Tijuca. Three years ago, BYD approached him to head the dealership, and that's when he decided to buy a Chinese EV for himself.