Brands see rising global influence

Leverage cutting-edge tech to expand sales channels, enhance visibility

Chinese brands, which continue to embrace technological advancements and digital transformation, are seeing high influence and competitiveness on the global stage, which is characterized by innovation and quality in the new era, said government officials and industry leaders.

Entering a phase of high-quality economic development, China's domestic brands are experiencing rapid growth in both quantity and quality, accompanied by rising global influence, said Wang Yiming, vice-chairman of the China Center for International Economic Exchanges.

Wang made the remarks at the 2024 China Brand Forum hosted by the People's Daily in Beijing on Thursday.