Traditional culture creating new businesses

While modern technology is empowering, transforming and reshaping traditional industries, traditional culture is creating new business opportunities and helping drive China's high-quality development. The rapid development of technologies such as big data, cloud computing, 5G and artificial intelligence (AI) in the new era has changed the way traditional culture is experienced and promoted.

New technologies used in digital museums, virtual reality (VR) exhibitions and augmented reality interactive experiences can more vividly and intuitively promote traditional culture, allowing people to transcend the limits of time and space while experiencing the charm of traditional culture.

For example, about 900,000 pieces and sets of cultural relics, or about 48 percent of total collection, at the Palace Museum (Forbidden City) in Beijing had been digitalized till the end of last year. More than 100,000 high-definition images of these artifacts are on display, allowing visitors to experience them through VR technology in the museum.