Experts optimistic for FMCG sector in 2025

While growth of China's fast moving consumer goods has been slowing down in the past three quarters of the year, experts still hold a cautiously optimistic outlook on this sector for 2025, thanks to economic stimulus packages.

The forecast was made on Tuesday when the 13th China Shopper Report 2024 Vol 2 was jointly released by market consultancies Bain & Company and Kantar Worldpanel.

Positive signals can be found in the October data, as sales of FMCG products increased year-on-year and the decline in prices slowed, said Rachel Lee, general manager of Kantar Worldpanel China.