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China Daily / 2024-12 / 30 / Page014

Bayer bullish about future of China's agricultural sector

By OUYANG SHIJIA | China Daily | Updated: 2024-12-30 00:00

Company cites country's economic resilience, technological advances

Bayer Crop Science, one of the three divisions of Germany-based life sciences enterprise Bayer, is bullish about the future of China's agricultural sector, citing the country's economic resilience, technological advances and commitment to sustainable farming practices as key growth drivers.

"I am very optimistic about China's future economic prospects as well as the potential of the huge Chinese market," said Natasha Santos, vice-president and head of sustainability and strategic engagement at Bayer Crop Science, who believes that China is a critical market that offers substantial opportunities for investment, innovation and collaboration.

"China is a crucial and strategic market for Bayer and remains an attractive destination," Santos said in a recent exclusive interview with China Daily. "Our commitment to China is not just as a market player, but as a partner in driving sustainable agricultural practices, digitalization and innovation."

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