Elder fitness activists creating greater profitability

Inukbags, a Canadian backpack brand known for its versatile, multipurpose designs, has discovered an unexpected consumer demographic in China — silver-haired travelers.

Currently in its early stage in the Chinese market, Inukbags primarily sells through major e-commerce platforms such as Tmall, JD and Douyin.

The company plans to open its first standalone retail store in China later this year.