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China Daily / 2025-02 / 04 / Page008

Web novelist turns into 'dream job' for many

By Wang Xin in Shanghai | China Daily | Updated: 2025-02-04 00:00

Chinese online literature captivates nearly 200 million active overseas users, 80 percent of whom are Gen Z readers

With Chinese online literature becoming a "global cultural phenomenon", such creators and providers are also rapidly expanding overseas as carriers of culture and empowering writers from across the globe with "dream jobs".

Online literature is believed to have first gained a significant foothold in the Chinese mainland. Started domestically in the 1990s, Chinese online literature has been booming globally over the past two decades. Whether it be online releases or physical book publications, works in Mandarin only to be spontaneously translated by enthusiasts are a growing phenomenon.

The establishment of online reading platforms and the setup of overseas localization and development ecosystems have led to Chinese online literature continuously expanding its global influence. It is now described as one of the world's four major cultural phenomena, along with US Hollywood movies, Japanese animation and South Korean TV dramas.

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