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China Daily / 2025-02 / 04 / Page009

Yellow gleams as asset of choice

By Liu Yukun | China Daily | Updated: 2025-02-04 00:00

Amid volatile real estate and stock markets, investing in gold emerges as safe bet in investment allocation

When Lin Yating sought to enter renowned jewelry outlet Caibai recently, she was taken aback by the bustling crowd despite knowing fully well that the market for gold jewelry would be booming in the run-up to the Chinese New Year.

Lin, who was planning to purchase a gold snake bracelet for her mother to "ward off evil" during the Year of the Snake, found herself unable to reach the counter even after 10 minutes of pushing through the throng.

To be sure, Chinese consumers' fervor for purchasing gold jewelry for holidays has shown no sign of waning.

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