Traveling along the Nezha trail

TIANJIN — The Chinese animated blockbuster Ne Zha 2, which has shattered multiple box office records and generated discussions among the global Chinese community, has transcended cinema to become a powerful driving force in tourism.

The titular character has emerged as a cultural icon, capturing the imagination of audiences across the globe and leaving an indelible mark in Tianjin, which claims to be one of the locations for the mythical story.

The film is a visual and cultural feast, featuring characters who speak in authentic Tianjin dialect, including the lotus paste vendors. These linguistic touches help spread the charm of Tianjin culture to a broad audience.