Young Chinese show growing interest in outdoor activities

This year, market size of outdoor sports sector in China expected to top 3 trillion yuan

Young Chinese consumers have shown a growing interest in outdoor activities such as cycling, fishing and hiking, enabling them to get closer to nature as the weather warms up and driving a rapid growth in sales of outdoor sporting equipment and accessories.

Besides traditional outdoor sports brands that focus on pure outdoor activities and emphasize the professional attributes of their products, a growing number of new outdoor sports brands have emerged in China over the past few years and they have integrated with more outdoor lifestyles and related mentality, said LeadLeo Research Institute, a market research provider.

With the rise of outdoor sports as a lifestyle, Sanlitun Taikoo Li, a shopping complex in downtown Beijing, is gradually transforming its underground level of the south area into a gathering place for outdoor sports brands.