New strategies advised for e-tailers

Fast fashion giants will have to devise new strategies to remain competitive in the US market amid changes by Donald Trump's administration that include a review of the de minimis exemption and tariffs on Chinese imports, says an expert.

"If the de minimis exemption is ended permanently, both Temu and Shein would be well advised to change their business model," Z.John Zhang, Tsai-Wan Tsai Professor of Marketing at the Wharton School, University of Pennsylvania, told China Daily.

"The new models could be higher costs and slower response to fashion changes, but they will give the companies a better chance to keep their customers and their momentum."