Measures to improve tour guide services

Growing industry to benefit from enhanced qualification system

China's tourism industry is undergoing a transformative phase, driven by the rapid growth of domestic and inbound travel. In response to the evolving demands of the market, the Ministry of Culture and Tourism recently unveiled new regulations for tour guide certification.

The tour guide grading assessment management measures, which took effect on March 1, aim to strengthen the qualifications and skills of tour guides across China, improving service quality and ensuring the profession evolves alongside the growing tourism industry, according to the ministry.

The introduction of these measures follows the vigorous development of Chinese tourism, and represents a significant update to the 2005 trial tour guide management measures, the ministry said.