Fashion brands eye bigger global footprint

Chinese retailer Fashion Momentum Group's Urban Revivo brand officially made its debut in the United States last month by opening its first flagship store in New York's SoHo district, marking the continuation of its global expansion.

The 2,855-square-meter store is situated alongside established fast-fashion brands like Zara, BM (Brandy Melville) and North American athletic brand Alo Yoga.

Urban Revivo launched its overseas expansion plan a decade ago. Since opening its first overseas store in Singapore in 2016, the brand has continuously expanded its international presence. At the end of 2024, the brand opened its largest store in the Southeast Asian market in the core commercial area of Bangkok, Thailand, with an area of nearly 3,000 square meters.