Unilever eyes greater share of high-end hair product market

Thanks to China's scale and growth potential, UK-based consumer goods company Unilever Plc is working to make the country a top market for its haircare brand Nexxus in the years to come, said senior executives of the company.

Unilever globally launched its Nexxus Promend high-end hair product collection in Shanghai on Feb 21, the latest move to tap into the premium and digital trends in the world's second-largest haircare market.

China is one of Unilever's core markets, and this collection's development is led by a Chinese R&D team, which makes the maiden show more meaningful, said senior executives of the company during an interview with China Daily.