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China Daily / 2025-03 / 15 / Page011

Wellness market in good health

China Daily | Updated: 2025-03-15 00:00
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CHONGQING — During her lunch break, 28-year-old office worker Li Qing heads straight to an outpost of health center chain in a bustling mall in Chongqing municipality for a rejuvenating session of massage and moxibustion.

"This is my secret weapon against work burnout," Li says, flashing a three-session pass on her phone. In nearby treatment rooms, clients unwind enveloped in the powerful herbal scent of burning moxa and the aroma of freshly brewed coffee from downstairs. This scene is a snapshot of the growing wellness craze among urban Chinese.

From herbal teas to smartwatches, Chinese young people are leading a wellness revolution in the country that blends science, personalization and lifestyle. Youngsters see wellness as a daily act of optimization.

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