Gaggenau launches flagship store in Beijing

Gaggenau, a German luxury kitchen appliance manufacturer owned by Munich-headquartered BSH Home Appliances Group, inaugurated a flagship store in Beijing on Tuesday, marking a notable step in expanding its presence in North China.

After launching its first flagship store in China in Shanghai in 2022, the German company plans to open its third store in Hangzhou, Zhejiang province, later this year, followed by a fourth in Shenzhen, Guangdong province, in 2026.

Executives of the company said that numerous opportunities stem from China's rising consumption upgrades and an optimized business environment driven by strong innovation and policy assistance.