Animated blockbuster fuels openings for eager jobseekers with creative bent

The animated blockbuster Ne Zha 2 has fueled growth in China's digital cultural and creative industry, driving a surge in job openings for animation, visual effects and game design while attracting a wave of jobseekers, industry insiders say.

As of Saturday, the film, produced by Chengdu Coco Cartoon Co, has grossed more than 15 billion yuan ($2.07 billion) at the global box office, making it the fifth highest-grossing film in history, according to movie ticketing platform Beacon.

Feng Mingjin, general manager of Chengdu Yunshang New Audiovisual Culture Technology Co, told Sichuan Daily on Sunday at the 2025 Chengdu spring job fair in Sichuan province that "Ne Zha fever" has significantly increased demand for talent in the digital cultural and creative sector.