Ne Zha fans encouraged to avoid buying unauthorized merchandise

The blockbuster animated film Ne Zha 2 has amassed more than $2 billion worldwide, but its success has fueled a surge in unauthorized merchandise, raising concerns over copyright protection. Amid the rising demand for Ne Zha-themed items, China's top court has urged people to avoid buying unauthorized products.

The film's immense popularity among children has led to a trend of kindergarteners dressing up as Ne Zha — the rebellious, powerful deity child navigating the consequences of his destiny and fighting against new threats to protect his world — upon returning to school for the new semester. Vendors have capitalized on the craze, setting up stalls outside kindergartens in several Chinese cities to sell Ne Zha-inspired outfits and accessories.

"After watching the movie, my child has become a huge fan of Ne Zha," some parents wrote in online reviews of the items. Others added, "My kid loves the costume!"