Meitu drawing bigger global picture with generative AI

Meitu Inc, a Chinese tech company known for its popular image-editing app and content-sharing software, is ramping up efforts to make forays into overseas markets while doubling down on generative AI technology to improve the production efficiency of the imaging industry.

Lu Weiying, senior product director of Meitu, said the company aims to improve localized operations in overseas markets to enhance its competitiveness globally, and expand its footprint in Southeast Asia, Europe and the United States in 2025.

According to Lu, its image editing and photography apps such as Meitu, BeautyCam and Wink, which feature enhanced AI-powered functions, have gained in popularity abroad and taken the top spot in app rankings in Japan, South Korea, Thailand, Vietnam, Indonesia and the Philippines.