Appliance maker Midea spreads regional footprint

Going overseas brings Chinese enterprises closer to Southeast Asia, further deepening understanding between the people, according to Jiang Xuan, regional head of the Midea Group.

"We positioned Thailand as our biggest overseas hub for manufacturing, sales, and distribution," said Jiang Xuan, Asia-Pacific regional president of the Chinese home appliance giant.

"Through enhancing our operations in Thailand, we are moving forward to the three-year strategic goal of becoming a leader in the home appliance industry in the Asia-Pacific region," he added.