Publishing sector must start new chapter in AI era

The rapid advancement of artificial intelligence is reshaping industries globally, and the publishing sector is no exception. A recent symposium in mid-March on "AI and Publishing Integration" in Beijing's Sanlian Taofen Bookstore invited industry leaders to explore how AI technology, particularly AI-generated content (AIGC), is transforming content creation, distribution, and copyright management while presenting challenges and opportunities for publishers.

Starting with DeepSeek, Jiang Zhanfeng, head of the Beijing Normal University Audio-Video Digital Publishing House, says that AIGC is fundamentally restructuring the publishing industry, impacting content creation, publishers' roles, digital platform operations and overall uses.

It also raises questions such as copyright, delineation of responsibility and information security, he adds.