Beekeeper to use honeyed words on livestreams

Zhao Yanjun seeks to expand rural business via e-commerce channels

When Zhao Yanjun quit his e-commerce job in 2015 to return to his hometown in the countryside, all for the dream of becoming a beekeeper, he had little idea that just a few years later he'd turn back to e-commerce to sell his honey.

Tens years on from leaving Guangzhou, Guangdong province, to return to Luokeng township, Zhao's beekeeping business has become a local success and the buzz about it is spreading.

The 35-year-old manages six large-scale apiaries with over 6,000 bee boxes. Last year, he earned a profit of more than 600,000 yuan ($85,000).