Inditex refreshing Zara stores to woo shoppers

Inditex, parent company of fashion retailer Zara, is doubling down on its commitment to the Chinese market by optimizing its retail presence through the opening and upgrading of flagship stores.

The initiative aims to enrich in-store experiences with innovative technologies that prioritize convenience and personalization, encouraging younger consumers to spend more time shopping in-store.

Eugenio Bregolat, president of Inditex Greater China, said: "Inditex and its brands will continue to invest deeply in the Chinese market, remain committed to innovating retail experiences, closely follow and lead local fashion trends, and actively inject vitality into the domestic market and grow alongside the Chinese market."