Initiative unlocks tourism potential of GBA

A group of researchers has proposed pooling tourism resources across the Guangdong-Hong Kong-Macao Greater Bay Area to create a globally competitive destination.

The initiative, outlined in a study published on Wednesday by the Hong Kong Polytechnic University's School of Hotel and Tourism Management, aims to boost infrastructure investment, preserve historical heritage and drive integrated regional development.

Titled "Developing a Tourism Cluster in the Greater Bay Area: A Dual Branding Perspective", the report recommends that Hong Kong, Macao and the nine Guangdong cities in the GBA adopt a collective branding strategy to build a cross-border tourism cluster known for seamless connectivity and diverse attractions.