Sichuan rolls out grand shopping season, events

Sichuan province has launched a grand consumption season to boost market vitality and unleash spending potential by enriching consumer experiences and holding promotional events.

The campaign that kicked off on Monday and ends in late May involves 21 cities and prefectures across the province, 17 trade associations and 11,000 businesses in more than 30,000 promotional activities, according to provincial authorities.

A key focus is leveraging Sichuan's advantages in the night economy to connect emerging consumption trends and drive growth in both quantity and quality, officials said.