Debut economy critical tool to enhance competitive edge

From the first restaurant that required customers to pedal bicycles to generate electricity, to the first cup of bubble tea delivered by drones — and the first exhibition viewed through virtual reality headsets — China's "debut economy" is pushing the boundaries of the consumer experience, analysts said.

The thirst for novelty and the desire to be the first to try the latest have become powerful drivers of consumption, particularly among the younger generation.

Brands that can tap into this sentiment and deliver a true sense of excitement and exclusivity will reap significant rewards, they added.