Child milk formula firms aim to meet parents' needs

In addition to basic nutrition, families now also looking into vision health, immune system enhancement and skeletal system development products

China Feihe Ltd, a leading infant formula brand in China, announced on March 26 that it will roll out a subsidy program aimed at improving birth rates nationwide in early April. The program will offer expectant families subsidies of at least 1,500 yuan ($206.34).

The initiative is expected to be backed by a 1.2 billion yuan fund.

Unlike previous local policies that primarily address families with multiple children, Feihe's subsidies will be available nationwide. The comprehensive support will extend to families expecting their first child, as well as to those with two or more children.