Canon envisions pretty picture in China market

Japanese imaging giant sanguine on Gen Z, senior shutterbug enthusiasts

Japanese tech behemoth Canon Inc is looking to further tap the immense potential of China's consumer market, especially Generation Z shoppers, and deepen collaboration with local partners to adapt to the rapidly changing needs of Chinese consumers, said a senior company executive.

China serves as one of the most important markets in Canon's global business layout, and the company will intensify efforts on research and development, as well as production, in the world's second-largest economy, said Hideki Ozawa, executive vice-president of Canon, and president and CEO of Canon China.

Ozawa said young Chinese consumers, especially Generation Z, are willing to pay for what they want, and prefer to take pictures with dedicated cameras more than previous generations, which presents broad development prospects for Canon.