Guangdong firms develop innovative tech

Leverage AI, flexible supply chains to efficiently fulfill overseas orders

Zhang Haihan, the founder of Guangzhou PrintFash Ltd, has been a leading supplier of jeans on domestic cross-border e-commerce platforms since 2020, after being part of the clothing business in Guangzhou, the capital of Guangdong province, for over 10 years.

"In times of uncertainty in the foreign trade market, we should avoid being overly pessimistic due to short-term policy fluctuations and focus on self-improvement by attaching more importance to innovation and technology," said Zhang.

By leveraging technological innovation such as AI design tools and flexible supply chains, the company developed a print on demand, or POD platform in 2024, allowing overseas buyers to place orders more efficiently and offering more personalized small-batch T-shirts to the overseas market.