AI revolution is already underway in NBA

Cutting-edge tech makes its mark, from analytics to immersive fan experiences

It's not a scene from the future, but a reality on the basketball courts of today.

Using artificial intelligence, a top basketball team found itself the right defensive strategy, which made the difference in winning the NBA championship.

Data specialist Rajiv Maheswaran declines to name the outfit that leveraged AI analysis to claim victory, saying in a corporate video only that it happened several years ago.