Exporters shifting sales to markets at home

Domestic sellers, distributors help producers expand selling channels against tariff risks

Ningbo Today Food Co Ltd, one of Asia's leading tuna product firms, is navigating a tumultuous export market landscape as orders from the United States have steadily declined since the introduction of tariff policies first levied in 2019.

The US market used to make up 20 percent of orders, but has now declined to nearly zero.

With over two decades of experience in tuna canning, the company has reported an impressive 2024 annual revenue of 900 million yuan ($123 million), with 80 percent of its products being exported or produced under OEM agreements, primarily targeting Europe, South America and Southeast Asia.