Merlin bullish on China's potential as Legoland Shanghai nears debut

British entertainment group Merlin Entertainments is advancing toward the summer opening of Legoland Shanghai Resort, marking a strategic milestone in the company's expansion in China, said CEO Fiona Eastwood.

"We are very excited about the potential, the economy and the scale of this market," Eastwood told China Daily in an exclusive interview.

Located in Shanghai's Jinshan district, the 318,000-square-meter resort will become the biggest Legoland at opening in the world, featuring eight themed lands, over 75 interactive rides, shows and attractions, and a 250-room Lego-themed hotel, catering to families with children aged two to 12.