Hainan savors retail tourism boom

HAIKOU — Driven by booming tourism, innovative policies and robust retail growth, China's island province of Hainan is rapidly becoming a vital domestic and international consumption destination, said a white paper released during the 5th China International Consumer Products Expo.

"The 2025 Hainan Travel Retail White Paper" was jointly released by KPMG China and the Moodie Davitt Report at the 5th Global Consumption Innovation & Duty Free and Travel Retail Exchange Event. Part of the CICPE, the event convened industry leaders, policymakers and international brands to explore opportunities in retail tourism and the island's pioneering economic reforms.

The white paper underscored that Hainan's tourism revenue has grown steadily in recent years, supported by dynamic shifts from traditional retail to new consumption models and the expansion of duty-free shopping.