Tourism Day to get boost from special measures

Chinese tourists are passionate explorers. They seek out cultural heritage, wander through museums, embrace outdoor adventures, savor local flavors, talk with residents and share their journeys on social media platforms.

This growing enthusiasm for domestic travel has been met with governmental support.

The Ministry of Culture and Tourism kicked off a promotion campaign to mark the 15th China Tourism Day, which is celebrated each year on May 19, with a series of themed activities and public benefit initiatives.