LVMH opens shopping odyssey outlet

Louis Vuitton, the French luxury brand under LVMH, unveiled its striking new landmark space in the heart of downtown Shanghai on Thursday, reinforcing its long-term commitment to the Chinese market.

Located on West Nanjing Road, one of Shanghai's most prestigious shopping avenues, the new flagship store adopts a bold, boat-shaped architectural design. Under the name "The Louis", the three-storey complex space looks to present a creative shopping experience beyond offering conventional luxury products.

"The Louis is unique worldwide, it is a mixture of exhibition, fine food and retail," Andrew Wu, president of LVMH Group's China unit, was quoted as saying by ThePaper.cn.