FMCG trends emerge as sector shows signs of vitality

Fast-moving consumer goods value sales grow 2.7% year-on-year in Q1

The country's fast-moving consumer goods sector is showing signs of vitality in 2025, as emerging cities, premium product categories driven by innovation and health benefits, and new retail formats propel consumption, according to industry reports.

According to the China Shopper Report 2025, released in June by Bain & Company and Kantar Worldpanel, the sector started the year on a strong note with FMCG value sales growing 2.7 percent year-on-year in the first quarter.

The uptick was supported by seasonal boosters from strong spending during Spring Festival and government policies aimed at boosting domestic consumption.