Handset vendors expanding international sales

Chinese smartphone vendors are ratcheting up resources to expand their presence overseas, despite external challenges, as they bet on the international market as key to building up their global brand cachet.

Honor Device Co Ltd, for example, recently kicked off a strategic global rollout of its Honor 400 Series of smartphones, launching simultaneously in over 10 markets including Malaysia, Singapore, the United Kingdom, France, Italy and Germany.

Its international debut marks a pivotal shift in the brand's global strategy, generating enthusiastic market reception worldwide.